Started cloudy, sun came out, snowed a bit, sun came out again, snowed some more and ended with cloud. So I finally got to try new jacket and pants today. While Cloudveil sold through as many as 500 domestic specialty outdoor retailers, Stio will sell through just one brick-and-mortar shop to start-its own flagship store in Jackson, WY-and will primarily pursue a consumer-direct e-commerce and catalog strategy. Don’t expect to see the product show up at your local gear shop anytime soon, though. With his 18-month non-compete clause satisfied, Sullivan recently announced the launch of “Stio,” a technical and lifestyle mountain apparel brand debuting this fall. Sullivan stayed on at the helm, trying to buy the brand back but Spyder sold Cloudveil to a private equity group in 2010, and now he’s starting over with a brand new company.
#Strafe jacket series#
Stephen Sullivan co-founded Cloudveil back in 1997, and for 13 years helped grow the climbing and skiing apparel company from a back-of-napkin sketch into a global brand with distribution in 40 countries.Īs part of that growth, Cloudveil went through a series of ownership changes, first to Sport Brands International (the parent company of FILA) and later to Spyder. Keep it simple, have fun, make good product and live a less stressful life. If he is comfortable from the Cloudveil sale money, odds are he is doing this out of passion and pride.Īlso, he is smart to be lean and mean with Stio. Starts a great company, grows it and sells it to an equity firm.įirm takes over, quality drops to drop sales and the company shuts down. I'm just worried the founder does the same thing again. Going to a small mountain in upstate New York this Sunday. I also ordered a down sweater in same size (women's medium) and it fits really tight.īoyfriend ordered a down jacket (men's XXL) that was very baggy around his torso. These might become my favorite set for the snow.Īlthough I think their fit is bit inconsistent. Very impressed with the material and what they came up with. So my bazillion dollar jacket and pants came in.Īside the price, their fit and detail/finish is top notch.
0 kommentar(er)
